New Zealand Teachers Council

This large project involved conceptualising and realising a multi-platform campaign to celebrate International Teachers’ Day 2013.

The concept for the campaign was to show how successful kiwis had been inspired by their teachers. Everyone had at least one teacher during their education who inspired them. The phrase ‘Teachers: New Zealand’s Educational DNA’ was created to illustrate this idea.

Campaign deliverables included:

  • Logo creation
  • Single-page website
  • Newspaper ads for 6 regional NZ papers
  • Animated GIF ads on the stuff.co.nz site.