A sub brand, logo design and EDM to international guidelines for a new exclusive drivers club for McLaren.
McLaren recently launched in New Zealand and have been selling very well in their first year. They wanted to create the beginnings of a supercar club for McLaren and other supercar owners.
The first challenge was coming up with a name that was both classy and exclusive. A logo was then created, to fit under the McLaren brand, and an email template, fitting to McLaren’s brand guidelines.