Case study – ISO website design
The Insurance and Savings Ombudsman required a new brand, and with it, a fancy new website. I was part of this project from the very beginning and designed both the website and other brand collateral, such as Annual Reports and stationery.
I worked closely with the lead UX designer, creating wireframes together. I then designed the site, and worked in collaboration with the developers to realise it. The design of the site is clean and simple, using a lot of white space.
The brand had already begun to be created. The logo had been made and the primary colour palette chosen. The first thing I did was choose Proxima Nova as the primary brand typeface – a modern, friendly sans-serif. I only used the Bold and Light weights, as I liked their contrast. I also wanted to use the same font on and offline, and Proxima Nova is available for both.
Because I was to be the primary designer for the brand, I needed to be conscious of the design decisions eventually affecting the brand print materials. As I expanded the colour palette, I used Pantone colour tints that would work online as well as in print. I made sure all of the colours used were web accessible to WCAG AA standard. When designing, I periodically change the system view settings to greyscale to check the contrasts of my colours.
The outcome of the redesign was immediate and overwhelmingly positive. ISO’s customers were very pleased with the new site and found it much easier and enjoyable to use.
When I later designed the 2014 Annual Reports for ISO, I used the web design to inform their style. This taught the value of a designer seeing a project through from inception to completion. In doing this, you understand the project in its minutiae, so will be able to effectively roll the style out into other mediums.
I learned a lot from the process of designing this site. I worked very closely with the UX designer and developers. We all felt an ownership of this site, and I think we all felt proud of the finished product. I learned that passion for a project can be infectious.
I think the thing I'm least happy about is the home page. It doesn't quite work aesthetically the way I imagined, possible due to the icon style used. It does however, function the way it is meant to – as a welcome message and navigating users to the most important areas of the site.