Actors in New Zealand wanted a social space to share and communicate, share stories, news, upcoming jobs etc. Somewhere safe and private, away from the noise and clutter of the large social platforms.
First, I needed to create a brand for them; something clean, friendly and inviting. My brief was wide open – it just needed to feel welcoming. Oh, and blue.
Working closely with a developer, we then created a social website with which Actors could help and support one another. The design of the site and interactions are clean and easy to understand. It is built with Silverstripe CMS, making it simple and easy to manage.
I took a lot of cues from Google's Material Design standards, or Google design in general. Their interactions are so elegant, that I felt I could have spent a lot of time coming up with unnecessary alternatives, simply to be different.
So far, this has been an exciting project, and it continues to develop.
Please note, it is still a work in progress.